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Unless you’ve been living under a rock, chances are you’ve heard of Etsy, a global online marketplace for buying and selling handmade, custom, vintage, and unique items. You might even be one of the 96 million people who actively purchased from Etsy last year, or one of the 7.5 million sellers who sell goods through the platform. Needless to say, Etsy is where you want to be if you’re looking to get your small business in front of millions of people daily.
Whether you’re an experienced Etsy seller or you’re just starting out, we’ve rounded up more than 75 Etsy stats you’ll want to consider as you start and/or grow your business this year. So if you’re looking for Etsy sales statistics, demographics about its buyers and sellers, or maybe even just some general facts about Etsy, you’ve come to the right place!
From handmade decorations for my sons’ birthday parties to digital artwork downloads to unique gifts for family and friends, Etsy is my go-to spot for everything under the sun—and clearly I’m not alone. So if you have something that can be sold on Etsy, don’t underestimate the potential audience for your storefront. Check out the Etsy buyer stats below to see what I mean.
Studies: Bridging The Gap Between Artists And Buyers, Number Of Active Etsy Buyers From 2012 To 2021, Audience Demographics, Etsy Statistics: Buyers Demographics, Revenues, And Sales, and Etsy Shopper Stats: March 2021.
If you’ve been on the fence about starting your Etsy business, keep this in mind: Etsy has eight main categories, 600 sub-categories, and 2,000 smaller sub-categories—so chances are, whatever you sell will be a good fit for the platform. But while you may have the opportunity to bring in thousands (if not tens of thousands) of dollars a year when your Etsy shop is marketed correctly, you’ll definitely want to keep in mind the fees sellers are required to pay so you can plan and price your items accordingly.
For other useful information to keep in mind when selling on Etsy, see this roundup of seller stats:
Studies: Self-Identification And Motivation Of Etsy Sellers As Of 2021, Number Of Active Etsy Sellers From 2012 To 2021, Bridging The Gap Between Artists And Buyers, Number Of Active Etsy Sellers From 2012 To 2021, Leading Sellers On Etsy Worldwide As Of May 2022, By Number Of Sales Transactions, Number Of Etsy Seller Jobs In The United States As Of 2021, By State, Fees Charged For Running A Shop And Selling On Etsy As Of April 2022, Most Popular Purchase Categories On Etsy.Com In 2020, Based On Gross Merchandise Sales, Distribution Of International Etsy Sellers As Of June 2020, By Country, Most Popular Categories Among Handmade Etsy Sellers Worldwide As Of June 2020, By Share Of Sellers, U.S. States With The Biggest Share Of Etsy Sellers As Of June 2020, Total Items Listed, Selling Handmade Products, Thousands Of Etsy Sellers On Strike, Etsy Sales More Than Double In May, Of Course Etsy Launched Etsy Studio, Etsy Statistics: Buyers Demographics, Revenues, And Sales, All You Need To Know About Etsy: Interesting Facts, Stats & Achievements, and Etsy Sellers Tend To Be Young, Female And Educated
If you’re going to be selling on Etsy (or even if you already are), it’s important to know a thing or two about the company that’s providing you a platform to sell your goods. For example, last year, 42% of Etsy’s sales were to international buyers outside the United States. So if you’re currently only selling within the U.S., you may want to consider expanding to other countries. And in April 2021, “gifts” was the most searched keyword on Etsy, with a 69% year-over-year growth. So if what you’re selling on Etsy could be considered a gift, you’ll absolutely want to include that keyword in your listing title.
Other company-related Etsy stats:
There’s no doubt after combing through these Etsy stats that this platform is *the* place to be if you have a business that sells handmade, custom, vintage, or unique items. (I mean, did you catch that Etsy sales statistic above that sellers sold $12.2 BILLION worth of goods in 2021?!)
If you need help getting your Etsy shop off the ground or are looking for tools that will allow you to spend less time running your business, we have a number of template kits available to you. I’d recommend checking out the Love Your Business Template + Article Bundle, which includes templates and starter blog articles that will allow you to save time and grow your venture, as well as our Virtual Assistant Planner, which includes a number of social media Canva templates that will make spreading the word about your Etsy shop a cinch.
And if you don’t see what you’re looking for, let’s chat—we’d love to help you succeed!