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If you have a flair for creating eye-catching designs and are looking for a job that can do double-duty as a creative outlet, graphic design might just fit the bill. Graphic designers convey information through photos and art, creating visuals for everything from websites and book covers to posters, print ads, and more.
While the industry outlook is one of slow growth, that doesn’t mean there aren’t still opportunities to enter the field—in fact, nearly 25,000 of them are projected to become available each year throughout the next decade. The good news is that nearly every company needs a graphic designer on its team. Attractive visual marketing materials are a necessity for most businesses, as are well-designed web pages, social media pages, and more.
And keep in mind that a graphic design career offers options. You don’t have to become a full-time graphic design employee at a company; as you’ll see in the statistics below, plenty of designers choose to work on a freelance basis or even part-time. Another fun fact about graphic design is that it offers tons of avenues to explore: illustrator, animator, layout artist, website designer, UX designer, etc. You can essentially build your career in the way that works best for you.
If you’re considering graphic design as a career, start by perusing the graphic design statistics below to learn more about the industry and the work.
Creativity is crucial for graphic design, but so is an understanding of computer graphics and design software. That’s why most graphic designers have a bachelor’s degree from an accredited college or university, where they can learn about the latest technology tools as well as about design principles and trends.
Once you’re armed with the right degree, it’s a matter of gaining experience. Take a look at the graphic design facts below to see what you can expect as a worker in this industry.
A company’s website design is crucial for lots of reasons, good navigability and a positive brand perception among them. Research has shown that it also plays a role in credibility—46% of respondents in one survey cited design as one of the top criteria when evaluating a company’s trustworthiness.
The same goes for blogs, social media pages, and other types of company content. All these assets must be on-brand and eye-catching to engage readers. Some digital marketers have access to an in-house graphic designer to help communicate marketing messages, but others—about 15%—rely on freelance graphic designers to satisfy their needs.
If you’re interested in designing and developing company websites and content, here are some interesting design statistics that may help prepare you for the job:
If you’re already working as a freelance graphic designer—or you soon hope to be—you know how challenging it can be to run and grow a business. That’s where we come in. Fresh Scribes is here to make your life easier with our collection of lead magnet templates.
You have the talent, but creating these offerings from scratch takes time. You can put your own spin on our editable Canva templates and design a helpful workbook or planner for your desired audience in just minutes. If you’re hoping to attract the attention of digital marketers, for example, you could use our templates to create a content calendar, a marketing workbook, or anything else they would find useful.
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Bureau of Labor Statistics, 2022; Bureau of Labor Statistics, 2019; Content Marketing Solutions, 2020; Data Usa, 2022; Eksposure, 2020; Glassdoor, 2021; GraphicsZoo, 2020; Hootsuite, 2022; HubSpot, 2020; IBISWorld, 2021; Internet Live Stats, 2022; Orbit Media, 2022; PRINT, 2019; SaaS Scout, 2020; Social Media Examiner, 2019; Venngage, 2020; Wyzowl, 2022; ZipRecruiter, 2021